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“The new hub will display probability data from Polymarket for key economic, government, & market outcomes,” said Polymarket in a post on X last November. “Each probability view will be paired with related news, quotes, & analysis from Yahoo Finance + its partners. By combining trusted data with in-depth analysis, the hub will empower investors to make smarter, more strategic prediction market investments.”
Yahoo—which is 90% owned by private equity giant Apollo Global Management, the firm that acquired operating control of The Venetian in Las Vegas—did not elaborate on why the Polymarket integration ended.
Yahoo Finance is one of the most visited financial news websites in the world, implying it’s a blow to Polymarket that its prediction market hub was pulled, but the operator has other prominent financial media deals.
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50 Cent previewed the project on Instagram on Sept. 17, 2026, framing the venture as the long-overdue legitimization of a game that always played by its own rules.
“For a hundred years this game lived on the corner,” he said in TCS/JOHNHUXLEY’s press release. “Now it’s got a dealer, a pay table and a seat at the table in a real casino. Same dice, new floor.”
Cee-lo—derived from sì wǔ liù (Chinese for “four-five-six”)—is played with three six-sided dice. Popular among Chinese-American players as early as 1893, it was adopted by hip-hop culture in the late 1970s and became a fixture on the street corners of Harlem, Brooklyn, and the Bronx.
Nas, the Notorious B.I.G., and Jadakiss all referenced the game in their music. Kool G Rap called his 1995 album 4,5,6, and its title track included the line “Headcrack, time to get the bread”—the lyric that most likely inspired 50 Cent’s casino adaptation.
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“That dual value is really the point of the deal,” he explains. “Owning a leading local operator gives us direct, ground-level insight into regulatory developments, player behaviour and payment infrastructure across several African markets, insight that is very difficult to build from the outside.
“Over time we expect that knowledge and local presence to help us open conversations with other operators looking to enter or expand in Africa, in the same way our historical B2C experience in Europe underpinned our platform proposition there.
“So this is not an either/or. It is a B2C acquisition that we expect to strengthen our B2B pipeline on the continent.”
