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For all the hoopla surrounding prediction markets and expectations that the industry will eat away at sportsbooks’ NFL handle this season, the old guard industry is expected to control nearly 80% of pro football wagers this year.
Eilers & Krejcik Gaming (EKG) estimates that bettors will plunk down $40.5 billion on the NFL this season through regulated channels. Traditional sportsbooks are projected to capture $31.7 billion of that total, compared to a handle analog of $8.4 billion for prediction markets—a 79% to 21% split in favor of legacy operators.
Handle analog is a metric used as a cleaner comparison between sportsbooks and prediction markets because the latter’s volume doesn’t compare evenly with sportsbook handle.
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Last week’s first leg between these two sides was a frustrating one for both teams. Benfica will feel disappointed not to have taken advantage of Arsenal’s wasteful nature in front of goal, while The Gunners will be kicking themselves not to have sealed the tie at the first time of asking.
The away goal for the North London side will no doubt have pleased boss Mikel Arteta, but in recent weeks, his side have once again slipped down into the bottom half of the Premier League and that will not have bought him any favour with the former Invincibles’ increasingly frustrated fanbase.
We think Arsenal will have enough to progress, but they might need to get a late goal in order to progress. Frenchman Alexandre Lacazette is very reliable from those half chances that could win the tie.
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“As Africa’s gambling industry continues to grow, player protection must grow with it,” he said. “Africa Safer Gambling Week brings regulators and industry together around a shared commitment to safer gambling and stronger consumer protection.
“We fully support consumers having the tools and information they need to gamble responsibly, this week, like every week, is about ensuring our customers’ safety.”
The AiA has urged stakeholders of Africa’s gambling sector to collaborate, something the association said will prove increasingly important as the continent’s industry continues to develop.