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However, some media industry observers have questioned whether trading activity can reliably stand in for broader public opinion. There are also concerns among critics over the growing links between news organizations and prediction platforms. 

At the same time, prediction market operators are facing regulatory tussles in the US. State regulators are moving to shut down the firms under gambling laws. The companies say their contracts should be regulated at the federal level as derivatives. 

However, the sector has grown substantially despite such disputes. Bernstein predicted in April that annual prediction market volume could reach $1 trillion by 2030. The research estimated volume was around $51 billion in 2025 and could grow to around $240 billion in 2026. 

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“Consumers are being presented with more options for how they can participate in online gaming, creating a more competitive landscape where a seamless digital experience is increasingly becoming part of the value proposition,” said Jason Wolf, president of Fullstory, in a statement. “The brands that understand how consumers are navigating, comparing, and engaging with their platforms in real-time can identify where friction is getting in the way of trust and retention.”

A quarter of respondents said they use both prediction markets and sportsbooks depending on the event they’re considering wagering on. While the 35% reduced use figure may sound like a warning shot to gaming companies, a variety of other studies and surveys indicate that when bettors can choose between a sportsbook and an all-or-nothing exchange, they frequently opt for the former.

While sports event contracts are currently the tentpole category for the prediction market industry, data indicate bettors and traders are embracing other categories.

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The $1.04 billion jackpot ranked eighth all-time in Powerball history and marked the 15th billion-dollar lottery prize won in the United States. It stands as the second-largest lottery prize ever claimed in Illinois, trailing only the $1.33 billion Mega Millions jackpot won in July 2022.

“A jackpot of this magnitude is an extraordinary event, and we’re excited to see the second-largest lottery prize ever won in Illinois officially claimed,” said Illinois Lottery Director Harold Mays. “It’s exciting to see such a significant Powerball win come to an Illinois player, and we’re pleased to celebrate this milestone with them.”

For selling the winning ticket, the Hy-Vee Fast & Fresh convenience store, located at 310 N. 36th St. in Quincy, collected a $500,000 retailer bonus.